Marketing News, New Products

Olivia Rodrigo Fronts Lancôme’s New L’Absolu Rouge Drama Matte Campaign

The brand’s matte lipstick is reinvented in 10 new shades.

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By: Lianna Albrizio

Associate Editor

Lancôme has introduced a new dramatic chapter of L’Absolu Rouge Drama Matte with 10 new shades in an upgraded formula. To embody this color-forward era, Lancôme Global Brand Ambassador Olivia Rodrigo brings her characteristic confidence and fearless vibe to a Drama Matte campaign. Posing for her first Lancôme campaign, Rodrigo models in shades 399 Haute en Pink and 430 Plum Addiction. Key Ingredients Light-diffusing powdery pigments deliver a cream-to-powder texture that glides on...

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